Courtney McKenna

"If you’ve got wings, you should stretch them out and fly. There’s no need for you to be confined to the ground." - Takami, MHA, Kōhei Horikoshi

About Me

Lover of travel and driver of connections

Resume

Learn more about my work history and projects

College Education

Explore my education and degree

About Me

I am a Cleveland native and found myself, after three years of education at Cuyahoga Community College, at Ohio University. I finished my degree as a Bobcat in Marketing with two certificates in Consumer Research and Analytics, and Sales in December 2019.My experiences both domestic and abroad has prepared me to continue my career in market research and insight development. My skills span over a multitude of industries, including manufacturing, dry goods, mortgages, and non-profits.Outside the office, I am traveling and building relationships internationally. The farthest I have gone is China, but I have also visited Costa Rica, Ireland, Spain, and Iceland. I have visited a handful of US states and I anticipate to add more. I am always looking to travel, try new foods, and hopefully add to my pin collection! I am also a fan of Japanese anime, MMA, writing, and trying new things.I am looking forward to working on a team of fellow market researchers where can develop valuable insights for our company.

Resume

Key Skills

  • Content Curation

  • Market Research

  • JASP/SPSS

  • Consumer Insights

  • Branding Strategy

  • Qualitative and Quantitative Research

  • Excel and PowerPoint

  • Social Media

  • Data Cleaning and Analysis

  • SQL

  • CMS

  • Salesforce

  • Data mining

MadamMadePins

Marketing Strategist

  • Develop a business strategy that included a content calendar and branding to optimize engagement across twosocial platforms using market benchmarking and research

  • Diversify art portfolio by recruiting new artists to create unique marketable and profitable designs

  • Conduct market research to understand the client’s social media preferences in order to develop an effective social

  • strategy that drives sales and interest of limited-edition designs

  • Research and develop a digital community through the organization of a server and implementation of programmable

  • bots resulting in 620 new members in one month

  • Create a single brand voice by consolidating branding between Instagram and Discord through the design of eye-catching social templates to showcase art designs for merchandise